Quick question: What do Frosted Flakes, Geico, and McDonald’s all have in common? Answer: They all have memorable company mascots.
Company characters are cool, and they aren’t just for big corporations anymore. You want a way to easily increase your traffic and your blog’s appeal? Consider getting a unique character designed to represent your blog. Getting a cartoon character designed for your blog will increase your traffic, subscriptions, and ultimately make you more money.
In a post yesterday I plugged the company that did the character design for Pimp Your Grades, but I realized I didn’t give any good reasons why I decided to have a character designed. I really did have some good reasons for it, besides the fact that I thought it would be friggin’ cool!
So in this post I’m going to give you 4 good reasons why I got a cartoon mascot designed for my blog and why you should too.
1) It will be memorable. We remember unique and novel things. And a well designed cartoon character will definitely add a degree of novelty to your blog. When I was creating my college study tips blog, Pimp Your Grades, I knew I needed a way to ensure people will remember it. Paying a few bucks for the character design was well worth it.
2) Adds tons of perceived value to your blog. This goes for logos too. It’s easy to set up a free blog on blogger.com. And with how cheap domains have gotten, it’s easy to have your own domain too. Assuming you have good content that you want people to read, how are you gonna set your blog apart from all the cheap ones out there?A professional looking design will make your blog look more valuable. It shows that you care enough to put some money into it (or that you are making enough money from your blog to afford it.) When you can’t afford an entire custom made layout, paying for a character design can spruce up your blog without breaking the bank.
3) It’s better than a logo. Why? Because it’s more recognizable than a logo. No one sits around with their buddies saying, “Man, that little AT&T logo really cracks me up!” But what about the Geico Gecko, or the Burger King guy, or the Michelin Man?
4) It puts a “face” on your blog. Putting a face on your brand is important. It adds a level of friendliness that wasn’t there before.
Many experts suggest putting an author photo on your blog. But if you don’t wanna put a pic of your own mug up on your site, a unique cartoon character is a great alternative.
So there are a couple reasons for you. If you can think of more, please leave a comment!
Popularity: 77% [?]